Join a Join (JAJ) www.joinajoin.com was founded in 2014 and today endures its start-up and entrepreneurial spirit. Local company with presence in the emerging short-term rental segment of the hospitality industry. It has developed solid brand awareness and equity in the Puerto Rico (PR) market, representing a trusted option for hosts and guests.
Early days: Problem Identification – JAJ identified a relevant market for the local community seeking vacation places to stay in PR but that was unaware of rental alternatives. Solution offered: Communication Platform using common language through channels the audience demanded (i.e.personalized service via phone customer service, then evolved to social media and marketplace).
Halfway Through: Focused on increasing inventory of flagship properties with tailored offering. Differentiation is key for JAJ, aiming to offer unique properties based on particular customer interests.
Present times: Brand Positioning with flagship properties, capitalizing on great host and guest relationships.
- JAJ is ranked top 3 based on market share, with a current reach of over 600k engaged social media followers and 750+ hosts.
Opportunity: Continuous focus on growing adoption of short-term rental as preferred alternative for family vacations and business venues. To that end, JAJ acknowledges and values the social bonds fostered by digital communities and the importance of providing a place for hosts-guests to meet in real time leading to build loyalty and booking repeats.
PR: The estimated size of the PR short-term rental market is over $500M. There is room to increase the share of market by increasing the number of flagship properties to connect with more local users, the “diaspora” and US based guests that today represent 30% of bookings.
Cross-border expansion: Central Florida as phase 1, then expand into other markets.
Technology developments will play a key role in this undertaking; the mobile app and next generation of tools such as real time interactions, advanced analytics, machine learning, smart bots, individualized communications and direct cross-selling offers.